Who needs business rules?

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Business rules are everywhere. We operate our businesses by following rules that guide the way we interact & transact  with our customers, our suppliers, government agencies and public administrations, at all levels, and coworkers within the organization. Decision management, in general, and operational decision management--aka business rules approach--is applicable whenever:

• The important business processes are decision intensive

• Those decisions need to be visible to all the stakeholders (business, customers, legal, regulators) 

• Those processes are automated or automatable, and 

• The decision criteria/business rules embody competitive advantage.

Organizations in banking & financial services, insurance, telecommunications, retail, government, manufacturing, and travel and transportation, have been using the technology for over twenty years. Can it help your business?